Espoir is a street fashion brand. The brand's style and design are a comprehensive approach to fashion and include styles that intersect, differ from mainstream fashion considerations, and are based on individualism and not strictly focusing on current fashion trends. This Magazine was the way to introduce their brand to Vancouver for the first time in the street fashion market. The challenge here was to blend the magazine and a lookbook. The layout focuses more on the visuals than the context and also helps to keep the brand identity through this layout. The idea behind the cover was also to make it look interesting for a new brand entering the market.
Digital Marketing
